In a store full of customers, dignitaries and inspirational breast cancer survivors Peter Nygård launched his newest endeavour, the NYGÅRD SLIMS at the annual NYGÅRD fashion show at the Kenaston Fashion Park in Winnipeg . The very essence of NYGÅRD International has always been the pant, that’s where it all began, and last night Peter Nygård took it upon himself to revolutionize the pant world once again. The only difference is this time, it’s not just pants..it’s SLIMS.
The show commenced with former Senator, Rod Zimmer and first female Lieutenant Governor of Manitoba, Pearl McGonigal presenting Nygård with the Queen Elizabeth II Diamond Jubilee Medal. As a young boy Nygård immigrated from Finland to Deloraine, Manitoba, where he spent his formative years. Starting here in Winnipeg, he built NYGÅRD International into the billion dollar company it is today. Acknowledging his roots, he humbly accepted the award.
“I’m mostly proud of being Canadian,” said Nygård.
And then, the music rumbled, and it was time to start the show.
The fashion show focused on the launch of NYGÅRD SLIMS; a pant that flattens the tummy, tightens the hips and thighs, eliminates saddle bags and muffin tops, while making the legs inches longer. Every type of woman wore them on the runway, from the amazing breast cancer survivors to NYGÅRD employees, and of course the vivacious models. The NYGÅRD SLIMS looked good on every woman on the runway, because that’s who they were made for. From size small to x-large, this pant was engineered for women. The NYGÅRD SLIMS shopping wall was a destination after the show, customers were eager to own a pair of pants that would make them one size smaller.
After purchases were made, fans gathered with shopping bags full of NYGÅRD SLIMS, in every cut from boot, ankle, straight and legging, to meet the man behind the pant, Mr. Peter Nygård.
When asked why he made this pant for women…. “because it’s what woman want,” responded Nygård.
The show ended with NYGÅRD blue streamers bursting from the roof, a nearly sold out NYGÅRD SLIMS merchandise wall, and smiles on the customers faces in hopes that the promise was true, this new pant, the NYGÅRD SLIMS would make them one size smaller.